A website for a carpet and floor care company that sells by service and by surface type
A carpet and floor care company sells a narrower set of services than a general cleaner, extraction, buffing, sealing, stain treatment, so the site needs to organize around surface type and treatment rather than a generic cleaning page, because that is how a customer searches when they already know what they need.
What usually goes wrong
Problems specific to carpet and floor care specialists
- Carpet cleaning, tile and grout care, and hardwood buffing are described on one page, so none of them rank well for their own specific search.
- There is no mention of the equipment or method used, hot water extraction versus dry cleaning for example, which customers researching this service specifically look for.
- Pricing is not broken out by room count or square footage, which is how this service is typically quoted and compared.
- The site does not mention stain or odor treatment as a separate add-on, losing an upsell that customers often search for directly.
Built into every plan
The pages your site will carry
- 1Home
- 2About and equipment used
- 3Carpet extraction and shampooing
- 4Tile and grout cleaning
- 5Hardwood floor care
- 6Stain and odor treatment
- 7Pricing by room or square footage
- 8Request a quote
The tool configured for you
Surface-based quote form
Asks which surfaces need treatment, room count or square footage, and any stain or odor concerns, so the quote reflects the actual service mix rather than a single flat rate.
Every submission routes into your CRM or scheduling software by API, Zapier or Make, the moment it is sent.
What clients tell us
Outcomes clients report
We finally have a page for every service and every town we cover, instead of one page trying to say everything at once. Crews can send a customer a direct link instead of explaining the whole business over the phone.
Illustrative examples of the outcomes clients report. Verified reviews are added after launch.
Three plans
Three ways to run it
- Crew StarterThe website, fully managed, live in 7 days
- Dispatch ProEverything, plus the AI Engine, live in 10 days
- Fleet CommandEverything, plus the Content Engine, live in 15 days
Questions from carpet and floor care specialists
Can each surface type have its own page?
Yes. Carpet, tile and grout, and hardwood are typically built as separate pages since customers search and compare them individually rather than as one bundled service.
Can we describe the equipment or method we use?
Yes. Method details like hot water extraction, dry cleaning or specific sealants are common content on this type of page and help a researching customer feel confident in the choice.
Does pricing show by room count or square footage?
Either works. We build the pricing page around whichever unit you actually quote by, since that consistency matters more than which one is chosen.
Can stain and odor treatment be sold as an add-on?
Yes. It is commonly built as its own line item on the pricing page and its own short section, since customers often search for it as a distinct problem.
See it built for carpet and floor care
A live walk-through, on your screen, of the site you would get.