A website design and management company for cleaning and home service companies

Holt Jernigan

Cleaning Operations Web Strategist, Columbus, OH

Holt spent a decade around dispatch boards and route sheets before moving into web strategy, and it shows in how he writes: every page recommendation ties back to a job actually getting booked and a crew actually getting there. He focuses on quote forms, service-area pages and the handoff between a website and the software that runs the schedule. Holt is a fictional persona and holds no professional licenses.

Priya Natchandran

Field Services Content Lead, Tacoma, WA

Priya writes the articles and page copy that make a cleaning or home service site read like it was written by someone who has actually run a crew, because her research process means talking to people who have. She works on the researched-article program included with every plan, and on getting the wording of a service page right down to the questions a customer actually types into a search bar. Priya is a fictional persona and holds no professional licenses.